The first-home buyers
"The moving target chasers"
Typically aged 32–35, professional couples with a healthy household income, tech-savvy and armed with a pristine spreadsheet budget.
Psychological independence, the pride of establishing their own household and a hard stop to rental-inspection anxiety.
The deposit threshold sprints faster than their savings. Every milestone is chased by rising median prices.
Value-led entry points and absolute cost transparency — no surprise variations or post-signing price shocks.
Delaying major life milestones or living with parents well into their 30s to keep overheads low enough to save.